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With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. By making a single campaign, you can reach people on all of their favourite apps and websites.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop.
Advertising across platforms and devices is easy. Just build your ad once, then select automatic placements to run your ad in the places that are most likely to achieve your marketing goals. No resizing or reformatting requiredFacebook IQ
Start by considering your tone of voice, which can simply be a reflection of your business's personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be
Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Figure out what you want your audience to take away from your ad. Think about a theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amongst all of your ads.
82% of mobile traffic is expected to be video by 2020.2 Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
To choose the right ad objective, answer the question "what's the most important outcome I want from this ad?" It could be sales on your website, downloads of your app or increased brand awareness.
Next, choose where you want to run your ad – whether that's on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Enter your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you'll never spend more than you're comfortable with.
Access 15+ premium ad networks, like Google, Pulsepoint, Xandr, Magnite, and Pubmatic. Choose a solution that will not slow down your website.
When you submit your ad, it goes to our ad auction which helps get it to the right people.
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