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A short history of video marketing

Video marketing entered the mainstream around 2010 and it wasn’t until about four years later that it became truly accessible for those on smaller budgets. Today, video marketing is accessible to all businesses thanks to two major developments: The rise of online tools like Biteable, the world’s simplest video maker, and the evolution of social media.In the past, cost was one of the main things that prevented access to video marketing. Today, it’s possible to make a studio-quality video online in under 15 minutes, without creative skills or a large budget. Feel free to try it for yourself with a Biteable template.The other major factor which has fueled the rise of video marketing is demand on social media. Social media platforms have discovered that video drives far more engagement than text and image-based posts. We found the same thing in a recent experiment.

We tested a video ad against a text ad on Facebook and found that the video got 480% more clicks, was 497% cheaper per click, and cost 280% less per lead.


Is video always a good fit for marketing?

While we can’t promise video is a good fit for every scenario, we can say using video strategically will 100% up your marketing game.

The internet is littered with video marketing stats that all point to the same thing: video is the future of marketing.

Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day

Google’s research shows that 6 out of 10 people would rather watch online videos than television.

YouTube states that its users view more than 1 billion hours of video each day on the platform.

To meet this growing demand, Facebook, Instagram, Twitter, and LinkedIn have all become ‘video first’ and created new video.


Why every business needs to market with video

In combination, these developments mean that video is now easier to make than ever and is more popular to watch than ever. But do people want to watch video marketing? Turns out they do.

HubSpot found that 72% of customers would rather learn about a product or service by way of video.

They also discovered that nearly 50% of internet users look for videos related to a product or service before visiting a store.

Google’s research shows that 6 out of 10 people would rather watch online videos than television.Unbounce found that a video on your landing page can boost your conversion rate by up to 80%.

One Facebook exec claims that Facebook will be entirely video (and no text) by 2021.


Getting started with video marketing.

If you’re not already on the video marketing train, don’t worry, it’s never too late to step aboard. In a sense, you don’t really have a choice. Current trends show that video marketing is fast becoming the dominant player in online marketing and essential for any business that wants to make their mark

If the idea of becoming a video marketer seems daunting, don’t worry. This page contains everything you need to understand how video marketing works and we’ll guide you through each step of the process, from choosing goals to creating your video, distributing it, and tracking success.

Cisco states that by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.

If you need a tool that does it all, then our pick of the bunch is Buffer.


Choosing the right video marketing tools.

Having the right tools at your side will save you oodles of time when video marketing. Thankfully there are a lot out there these days, but choosing carefully is important. You don’t want to be burdened with subscriptions you don’t need or use.

Choosing a video maker.

The ideal video maker for most people is one that is fast, intuitive, and pre-filled with content. Other important must-haves are native shapes for different channels (like square, vertical, and wide), high-quality animation, and heaps of pre-made templates.

There are several to choose from these days, so we recommend shopping around. We’re biased, but our pick of the bunch is Biteable, the tool we created for video marketers.

Knowing who you’re marketing to is the key to a successful campaign.


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